nativspace Brand Development
nativspace is a London-based flexible office space brokerage, launched to help businesses find workspace with a customer-first approach. This project involved building a new brand from the ground up to reflect the company’s modern, confident and people-focused positioning.
I led all phases of brand development, including visual identity (logo, colours, typography and styling), tone of voice, key messaging, and a full brand style guide. I also developed imagery and video guidelines, created brand collateral such as client brochures, business cards and email banners, and continue to manage brand consistency across all touchpoints.
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Led brand discovery and positioning strategy from the ground up
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Defined core brand values, audience personas and market differentiation
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Developed the tone of voice to reflect the brand’s personality and purpose
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Outlined key messaging pillars and communication goals
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Designed the brand logo, including primary, secondary, and icon versions
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Selected brand colour palette and typography for digital and print use
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Developed a cohesive look and feel to be applied across all touchpoints
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Created visual mood boards and brand mockups to ensure consistency
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Produced a comprehensive brand style guide covering:
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Logo usage and spacing rules
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Colour codes and font hierarchy
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Tone of voice and copywriting examples
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Image and video guidelines, including composition and usage
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Packaged brand assets for use across web, social media, and marketing materials
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Applied brand identity consistently across digital platforms and marketing collateral
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Oversaw quality control of visual and written communications
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Continue to evolve brand visuals and messaging as the business grows
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